The Saskatchewan Economic Development Association(SEDA) was pleased to present the 2010 Economic Development Awards of Excellence on March 3, 2010 at the Delta Bessborough Hotel in Saskatoon.
The communities of Assiniboia, Coronach, Gravelbourg and Mossbank were recognized by over 120 community leaders, government officials and economic development practitioners from across the province for development of the South Central Saskatchewan Day Trip Guide. MARKETING AWARD: General Purpose Marketing - Recipient: South Central Saskatchewan Day Trip Guide
This tourism marketing vehicle was developed by the communities of Assiniboia, Coronach, Gravelbourg and Mossbank as they came together in a regional partnership to create a tourism guide of the south central Saskatchewan region. The primary target audience for this piece is visitors from outside the region - with a focus on reaching potential tourists traveling the Trans Canada highway and enticing them to detour south. The secondary market for this initiative is residents within the region - to encourage them to travel locally.
The day trip brochure focuses on the diversity of this market area - with its rich history and heritage, strong multicultural influences and variety of recreational and outdoor adventure elements.
This project took several years to develop, coordinate and fund. There was a tremendous amount of data and information that had to be condensed down to a concise and appealing promotional vehicle. It is now a successful and innovative regional marketing tool aimed at sustaining and enhancing tourism in an area that is characterized by hidden gems and diverse experiential opportunities.
In addition to the award that the South Central group won, the Awards Banquet and Presentations provided recognition for the following outstanding contributions to community economic development in Saskatchewan:
OUTSTANDING ECONOMIC DEVELOPMENT INITIATIVE: Community Development Award - Recipient: City of Melfort Residential Redevelopment Initiative
Community Economic Developer of the Year - Recipient: Perry Trusty, City of Melfort
OUTSTANDING ECONOMIC DEVELOPMENT INITIATIVE: Business Retention & Expansion - Recipient: North Central Saskatchewan Regional Business Retention and Expansion Programimplemented by PREPARE .
OUTSTANDING ECONOMIC DEVELOPMENT INITIATIVE: Regionalism and Cross Jurisdiction Collaboration - Award Recipient: PREPARE (Pursuing Regional Economies through Prince Albert Region Engagement)
South Central Partnership wins award of excellence
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